A good category management structure and category planning process can be a real game-changer and can allow regular, thoughtful range curation, consistent across the business and based on a set of principles that reflect the company purpose and brand.
This post is about the importance of having a well-planned pricing strategy.
Owning and honing your range6 February 2021 - 1:34 amA good category management structure and category planning process can be a real game-changer and can allow regular, thoughtful range curation, consistent across the business and based on a set of principles that reflect the company purpose and brand.